How to Start a Digital Wall Art Small Business: Step by Step Guide by Ayesharafeek

Bismillah,

Assalamu Alaikkum Everyone,

Introduction:

Hi, I’m Ayesharafeek, and I absolutely love turning creativity into a business! Over the years, I’ve explored many ways to create, sell, and inspire through digital products. One of my favorite and highly profitable niches is digital wall art. If you’ve ever thought about turning your passion for art into a small business, selling digital wall art is perfect — it’s cost-effective, easy to scale, and you can sell worldwide. In this guide, I’ll walk you step by step, share real-life examples, and give tips to make your store successful.

Step 1: Understand What Digital Wall Art Is:

Digital wall art is artwork you create digitally — it could be quotes, abstract designs, illustrations, or patterns — and sell online as a downloadable file. Buyers can print it at home, at a local print shop, or use it digitally on devices.

Example:

I created a set of motivational quote prints for teachers and students. Once I uploaded them to my store, they became popular globally because everyone loves decorating their workspace with inspiring words.

Tip: Start with trending themes like minimalist art, inspirational quotes, seasonal decor, or cultural designs.

Step 2: Choose the Right Tools:

You don’t need expensive software. There are beginner-friendly tools to create professional-looking wall art:

1. Canva – perfect for beginners, comes with templates, fonts, and graphics.

2. Adobe Illustrator or Photoshop – for advanced designs and customization.

3. Procreate – ideal for hand-drawn digital art on iPad.

4. Figma – for vector-based minimalist designs.

Pro Tip: Always use high-resolution (300 DPI) files. Buyers want sharp prints.

Step 3: Research Your Market:

• Before you start creating, understand what sells.

• Check marketplaces like Etsy, Creative Market, or Redbubble.

• Look at Instagram and Pinterest trends.

• Search Google Trends for keywords like “minimalist wall art” or “digital download quotes.”

Example:

I noticed “Islamic motivational quotes” were trending in several countries. So, I created a series of calligraphy-inspired prints using Canva. They sold internationally within weeks.

Step 4: Create Your First Collection:

Start small with 5–10 designs, so it doesn’t feel overwhelming. Keep a consistent theme, color palette, or style — this helps build a recognizable brand.

Tip: Save your designs in multiple sizes — A4, A3, and 8x10 inches. It makes it easier for buyers worldwide.

Real-life Example:

I started with a set of 5 watercolor floral prints. I uploaded them as separate files, but also offered a bundle, which increased my sales because buyers loved buying a complete set.

Step 5: Set Up Your Online Store:

You can sell digital wall art globally with simple tools:

1. Etsy – widely used, easy to list products, international customers.

2. Shopify – for your own brand store.

3. Gumroad or Payhip – simple for digital downloads, handles payments.

4. Instamojo (India) – can sell to international buyers if you set your price in USD.

Pro Tip: Always include clear instructions for buyers on how to download and print.

Step 6: Pricing Strategy:

Pricing depends on complexity, niche, and bundle options:

* Single print: $3–$10

* Bundle (5–10 prints): $15–$30

* Customized design: $20–$50

Example:

I priced my motivational quote bundle at $25. One customer bought 10 bundles for gifts — which means one sale can be multiple downloads!

Step 7: Marketing Your Wall Art:

Even the best art won’t sell if no one sees it. Marketing is key:

1. Instagram & Pinterest: Post aesthetically pleasing images and reels.

2. SEO: Use keywords like “printable wall art,” “digital quotes,” and “instant download.”

3. Email List: Collect emails and send new design updates.

4. Collaborations: Work with influencers or niche bloggers.

Real-life Example:

I posted my Islamic calligraphy art on Instagram reels showing “Before and After wall decor.” Within a week, I got 15 sales worldwide!

Step 8: Deliver Your Products:

Digital products are delivered instantly, which is a huge advantage. Make sure:

• Files are high-resolution (PNG, JPEG, PDF).

• You provide multiple sizes.

• Include printing instructions (home printer or local print shop).

Tip: Include a small thank you note PDF with your brand logo — it adds professionalism.

Step 9: Expand Your Product Line:

Once you start making sales, diversify your offerings:

• Seasonal designs (Easter, Christmas, Ramadan)

• Personalized wall art (names, dates, quotes)

• Matching digital planners or worksheets

Example:

After selling my first floral prints, I created matching printable planners. Customers loved the combination, and sales increased 2x!

Step 10: Scale Your Business Worldwide:

• Offer bundles and subscriptions for regular customers.

• Translate your listings for international buyers.

• Partner with print-on-demand services for physical products.

Example:

I partnered with a print-on-demand store in the US, and now my customers can buy both digital downloads and physical prints, increasing revenue globally.

Final Thoughts:

Starting a digital wall art business is exciting, creative, and profitable. The best part? You can sell worldwide, scale at your pace, and turn your art into a sustainable business. Start small, be consistent, and always look for trends while staying true to your style.

Remember, the first sale is just the beginning — the more you create and promote, the more your small business can grow. In Sha Allah, Allah showers more barakah in your business

And I have a separate digital wall art business and you can purchase the wall art decor in my own website, Click here